If the analysis
on trends is very important in marketing, in the orthodontics
market (and in particular, the dental implants one)
it is also important. It comprises dental implants and their
development in Mexico.
The question
is the following: Is the growth of the dental implant
market determinant in the final cost of the treatment? The answer
is YES; we just have to take a look to what is happening in
other Latin American markets with characteristics similar to
our country.
The industry
of dental implants is growing worldwide at
an approximate rate of 18% per year; this amount duplicates
in Latin America, but it is not the case in Mexico. The reasons
for this lack of growth of dental implants may be due to several
reasons, such as the final price factor of the treatment that
includes the dental implant and the crown.
There is
a common understanding that the more value, the more quality.
This is without a doubt a paradigm that is not always met in
orthodontics. IDeA Implantes Dentales Accesibles is a clinic
that has perfectly understood this new trend and that above
all, does not make sacrifices in the amount of materials. Not
only dental implants with the ISO 9001:2000,
13485: 2003, and CE (European Union for Quality Certification)
are used, but also we have made the decision to optimize operating
costs and to transfer this benefit to the market in order for
the dental implant to be more accessible for a larger population.
This is
the reason for the “health or luxury” article. At
IDeA Implantes Dentales Accesibles we want the health
to be accessible, just as it is marked by the trend of dental
implants worldwide, as well as the reality of other Latin American
markets where the size is tripled in the amount of dental implants
compared to Mexico, despite of having a minor population and
less dentists.
This new scenario of dental implants will provoke a strong
growth, because everybody has the right for good quality and
predictability regarding health.
Dental
implants are not the contrary to this!